Here, we need to explain in detail what changes have taken place in 2026, particularly from the clients’ perspective, and how these changes have also become a challenge for video production companies. Let’s explore this further so that we can understand the situation with clear and solid evidence.
As we have seen, some clients have adopted a more modern way of thinking in 2026. At the same time, with this modern approach, clients want to take their businesses forward using new ideas and technologies. As a result, around 25% of clients have decided to seek help from AI tools, which has provided them with some level of support in business marketing.
However, although AI tools have made certain tasks easier for clients, they have also created some challenges. These challenges can result in the loss of both time and money. We can say that clients are currently spending a significant amount of time learning how to use AI tools. At present, these tools are mainly limited to marketing and advertising purposes, while they are still not very effective when it comes to creating videos or designs such as User Interface (UI) animations and SaaS animations.
We are not claiming that AI tools cannot perform these tasks. However, based on what we have seen so far and the available examples, there is still not enough evidence that AI has provided effective assistance in producing high-quality work of this kind.
After discussing AI tools, let’s look at some of the most popular Explainer Video styles of 2026.
First, the growing demand for SaaS animations is a very good example. These animations explain how digital platforms work by highlighting user benefits and simplifying customer problems. They make complex technology features easier to understand by presenting them through clean, animated user interfaces rather than complicated screen recordings. An example of this type of animation can be seen in the link provided.
The second popular video style is Textured 2D Motion Graphics, which is becoming increasingly popular. This style uses attractive textures within animations to create a unique and visually distinctive look for the audience. An example of this style can be seen in the provided link.
After that, we can discuss Mixed Media 2D + 3D Design. This is one of the most popular video styles among clients in the UK and US. In America, advertisements using this style can even be seen on large digital billboards in locations such as Times Square. These advertisements can be quite expensive, and many major companies use this type of video production for their advertising campaigns.
The Cartoon Explainer Video style is another timeless and popular format. By using this style, we can explain almost any message to audiences of different ages in a simple and engaging way. It can also be used to communicate messages on large screens and digital billboards.
One of the most popular uses of this style is for educational purposes. We can also combine cartoon explainer videos with SaaS animations to create engaging and informative videos. This approach allows us to deliver the intended message while also creating high-quality educational content.
Another important style is Live Action & Green-Screen Recording combined with Motion Graphics. This approach is commonly used for corporate-style videos. By adding animation and motion graphics to live-action footage, the final video can have a more distinctive and visually appealing presentation.
This style is also an effective way to communicate a business message. It can be used for video advertisements as well as educational purposes. However, there are certain limitations to this approach. Producing this type of video requires a complete production setup, including planning, filming, equipment, actors or presenters, and post-production. As a result, it is generally a more time-consuming process.
So, the demand for explainer videos in 2026 is at an all-time high.
