At ExplainersVideo, we understand that clients need high-quality videos delivered within a reasonable timeframe. However, achieving the best possible result also requires clear communication and input from the client.
To maintain our production quality while delivering a video that genuinely meets your expectations, it is important for clients to clearly explain their requirements, preferences and overall vision. The more information you provide at the beginning of the project, the easier it is for our production team to create a video that matches your expectations.
What do we need to provide to ensure there is no compromise on quality?
The first and most helpful thing a client can provide is a reference video that reflects the style they like. This gives our production team a clear understanding of your visual preferences.
Alongside a reference video, it is helpful to share as much relevant project information as possible, including:
- Your script or key message
- Your logo and brand guidelines
- Brand colours
- Preferred fonts
- Website or product references
- Images, illustrations or other assets
- Examples of videos or designs you like
Brand colours are particularly important because they help us create a consistent visual identity. Your logo can often provide the starting point for identifying your core brand colours.
Fonts are equally important. If your brand uses specific fonts, these are often available on your website or within your brand guidelines. Using the correct colours and typography helps ensure that the finished animation feels consistent with your existing brand identity.
Providing these details at the beginning of the project can significantly reduce unnecessary revisions and help us move through production more efficiently.
Is There any Difference Between Budget-Friendly and Higher-Budget Explainer Videos?
Yes. The main difference is usually the level of production, creative development and customisation involved.
For a straightforward, budget-friendly explainer video, a client may provide a reference video that they like. This gives the production team a clear direction and helps us understand the client’s preferred visual style, pacing and presentation.
Higher-budget productions are often more ambitious. For example, a company may want to introduce its product to a global audience using a completely original creative concept that has not been seen elsewhere.
Creating this type of production requires considerably more creative development. The team may need to spend significant time brainstorming ideas, developing the concept, creating a unique visual style and ensuring that the final video stands apart from existing content.
A highly customised production may involve several specialists, including scriptwriters, illustrators, animators, voice-over artists, sound designers and other creative professionals. Depending on the complexity, such projects can take several weeks or even a few months to complete.
Music and professional sound effects can then add another layer of quality and impact to the finished animation.
A budget-friendly production does not necessarily mean poor quality. It simply involves a more focused production approach, fewer custom elements and a simpler creative process.
Ultimately, the difference is usually the level of creative development, customisation and production time, rather than simply the quality of the animation.
Why Do Many Clients Prefer Cartoon-Style Animation Over Live-Action Video?
One of the biggest advantages of cartoon-style animation is its ability to show almost anything that would be difficult, expensive or impossible to film in real life.
With animation, we can create fictional environments, characters, visual metaphors, complex processes and imaginative scenarios without the need for locations, actors, cameras or large production crews.
Creating the same concepts using live-action video can require actors, locations, equipment, lighting, filming crews and post-production. The costs can therefore become significantly higher.
Animation allows businesses to communicate the same message in a more flexible and cost-effective way.
The main objective of an explainer video is to communicate the message clearly and effectively. Whether that message is delivered through live action or animation depends largely on the subject, creative requirements and available budget.
What Type of Explainer Videos Are Popular in the UK?
The UK market generally responds well to clean, professional and narrative-driven explainer videos.
Popular styles include:
- 2D character animation for technology, SaaS and digital products
- Motion graphics for corporate, financial and professional services
- Product explainer videos for businesses launching new products or services
- Educational animations for training, learning and complex subjects
- Animated presentations and demonstrations for software and digital platforms
For many business applications, explainer videos are typically between 60 and 90 seconds, although the ideal length depends on the complexity of the message.
For standard business explainer videos, clients may commonly work with budgets in the region of £2,000–£4,000, although prices can vary considerably depending on the production requirements.
Typical UK Explainer Video Pricing
Explainer video costs in the UK vary depending on the animation style, level of customisation, script complexity, voice-over, sound design and overall production requirements.
As a general guide, businesses can expect to pay approximately:
30-Second Explainer Video: £1,500–£3,000
Ideal for:
- Social media campaigns
- Promotional videos
- Paid advertising
- Short product messages
- Online marketing campaigns
60-Second Explainer Video: £2,500–£6,000
A popular choice for business, SaaS, product and service explainers. More customised productions with original artwork, character animation and advanced motion graphics can cost considerably more.
90-Second to 2-Minute Explainer Video: £4,500–£12,000+
Longer videos are often suitable for complex products, technical platforms, educational content and detailed storytelling.
What Factors Influence the Overall Pricing?
The final cost can depend on several factors, including:
- Animation style
- Custom illustration
- Character animation
- Scriptwriting
- Storyboarding
- Voice-over
- Music and sound effects
- Sound design
- Video length
- Number of scenes
- Level of customisation
- Revision requirements
These figures should be considered a general UK market guide rather than fixed industry rates. Premium studios and highly bespoke productions can charge significantly more, while simpler or template-based productions may cost less.
Which Industries Particularly Need Educational Explainer Videos?
Many industries use educational and training explainer videos to make complex information easier to understand, communicate and remember.
For example, companies can use animated training videos to educate employees about processes, policies, safety procedures and technical information.
Animation can be particularly useful when the subject is difficult to explain using text alone. Complex information can be broken down into simple visual steps, making it easier for employees and customers to understand.
Cybersecurity
Cybersecurity training is an important area where explainer videos can be particularly effective. Employees can be shown how to recognise security threats, phishing attempts, unsafe behaviour and other potential risks.
A well-produced training video can help businesses communicate important security information consistently across their workforce.
Training videos can range from a few minutes to 5–10 minutes or more, depending on the complexity of the subject.
Healthcare and Medical
The medical industry can use educational animation for:
- Staff training
- Patient education
- Medical procedures
- Healthcare awareness
- Treatment explanations
- Medical product demonstrations
Animation can simplify complex medical concepts and present them in a way that is easier for viewers to understand.
Insurance
Insurance companies can use explainer videos for:
- Policy explanations
- Claims processes
- Customer education
- Employee training
- Compliance information
Manufacturing
Manufacturing businesses can use educational animation for:
- Safety procedures
- Equipment training
- Operational processes
- Maintenance instructions
- Workplace training
Government and Public Sector
Government organisations can use explainer videos for:
- Public information
- Regulations
- Employee training
- Public awareness campaigns
- Educational initiatives
Hospitality and Tourism
Explainer and training videos can help businesses train employees in:
- Customer service
- Health and safety
- Workplace procedures
- Hospitality standards
Logistics and Transportation
Animation can be used for:
- Driver training
- Warehouse procedures
- Health and safety
- Operational processes
- Equipment training
Non-Profits and NGOs
Non-profit organisations can use educational animation for:
- Awareness campaigns
- Educational initiatives
- Volunteer training
- Public information
- Social campaigns
Are There Any Other Questions About Explainer Videos?
If you have questions about explainer video production, pricing, animation styles or the best approach for your project, feel free to get in touch with us.
At ExplainersVideo, we specialise in professional explainer video production and can help you choose the right visual style, production approach and video length for your goals.
Whether you need a short promotional animation, a SaaS product explainer, an educational training video or a fully customised animated production, we can help you develop a video that communicates your message clearly and professionally.
