Introduction
Explainers videos have become a powerful communication tool in today’s digital world. They make complex ideas easy to understand and keep viewers engaged. But where exactly are explainer videos used, and why are they so popular across different platforms?
In this blog, we will explore all the places where explainer videos are commonly used and why they are effective in each scenario.
What Are Explainer Videos?
An explainer video is a short, engaging video designed to explain a product, service, concept, or idea in a simple way.
Key features include:
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Clear visuals
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Voiceover or text explanation
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Concise content (1–5 minutes)
Explainer videos are used in education, business, marketing, and blogs because they simplify communication.
1. On Websites and Landing Pages
Explainer videos are widely used on websites and landing pages to:
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Introduce products or services
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Show how a service works
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Encourage visitors to take action
Example: A SaaS company may have a 2-minute explainer video showing how their app solves a problem.
Benefits:
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Increases conversion rates
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Keeps visitors on the page longer
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Simplifies complex features
2. In Blog Posts
Embedding explainer videos in blogs makes content more engaging.
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Supports written content visually
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Helps visual learners
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Reduces bounce rates
Example: A blog about “How Online Payments Work” can include a step-by-step explainer video.
3. On YouTube and Social Media
Explainer videos perform extremely well on YouTube, Instagram, Facebook, and TikTok because:
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They capture attention quickly
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People prefer short, visual content
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They can go viral if informative and engaging
Tip: Convert long explainer videos into short clips or reels for social media.
4. In Online Courses and eLearning
Educators use explainer videos to simplify lessons:
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Complex concepts are easier to understand
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Students retain information better
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Teachers can illustrate processes visually
Example: Explaining “How the Internet Works” with animation instead of just text.
5. In Marketing and Advertising
Explainer videos are highly effective in marketing campaigns:
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Introduce new products or features
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Demonstrate value quickly
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Build brand awareness
Example: A startup can explain its app in 60 seconds and share it across social media or email campaigns.
6. For Internal Training
Businesses also use explainer videos internally:
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Employee onboarding
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Training for new software or processes
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Safety instructions or guidelines
Benefits: Saves time and ensures consistent communication.
7. In Presentations and Pitches
Explainer videos can enhance presentations:
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Make investor or client pitches more engaging
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Explain complex ideas clearly
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Capture attention in meetings or webinars
Example: Startup pitch decks often include a 1–2 minute explainer video to summarize the product.
Conclusion
Explainer videos are versatile, engaging, and effective across multiple platforms. Whether it’s a website, blog, social media, online course, marketing campaign, or internal training, explainer videos simplify communication, save time, and increase understanding.
If you want your audience to learn faster and engage better, explainer videos are the best tool to use.
