Explainers Videos Explained: Styles, Tools, and Tips

Introduction

Explainer videos are one of the most effective ways to convey complex ideas in a simple and engaging format. They help businesses communicate their message clearly, boost engagement, and drive conversions.

In this blog, we’ll break down the styles of explainer videos, the tools you can use to create them, and the top tips to make your videos truly impactful.

What Are Explainer Videos?

Usually lasting between 60–120 seconds, they combine visuals, narration, and sometimes animation to make complex topics easy to understand.

Businesses often use explainer videos on landing pages, social media, email campaigns, and even presentations to simplify communication and capture attention quickly.

Styles of Explainer Videos

1. Animated Explainer Videos
   Animated videos are versatile and can simplify even the most complex topics. Types include:

   • 2D Animation – Simple and cost-effective.

   • 3D Animation – Offers more realism and visual depth.

   • Motion Graphics – Great for data-heavy topics or tech products.

2. Live-Action Explainer Videos
   These use real people and environments to showcase products or services. Ideal for building trust and demonstrating real-world use.

3. Whiteboard Explainer Videos
   Whiteboard videos visually illustrate concepts through drawings, perfect for storytelling or educational content.

4. Screencast Explainer Videos
   Screencasts demonstrate software, websites, or apps step by step, making them ideal for tech tutorials.

5. Kinetic Typography Videos
   Text animations that emphasize key points, ideal for highlighting important messages or statistics.

Tools to Create Explainer Videos

1. Animaker – Drag-and-drop animation tool for beginners.

2. Vyond – Professional-grade animated explainer video maker.

3. Camtasia – Great for screencast and tutorial videos.

4. Powtoon – Simple tool for animated and whiteboard videos.

Tips for Creating Effective Explainer Videos

1. Keep It Short – Aim for 60–120 seconds to hold attention.

2. Focus on the Problem and Solution – Show how your product or service solves a problem.

3. Strong Script and Storytelling – A compelling story keeps viewers engaged.

4. High-Quality Audio and Visuals – Professional quality improves credibility.

5. Include a Clear CTA – Guide viewers on the next step, whether it’s signing up, buying, or learning more.

Benefits of Explainer Videos

• Boost Engagement: Videos hold attention better than text alone.

• Increase Conversions: Explainer videos on landing pages can increase conversions by up to 80%.

• Simplify Complex Ideas: Make difficult concepts easy to understand.

• Enhance SEO: Videos increase time spent on site, signaling value to search engines.

• Build Brand Awareness: Shareable content that spreads across social media and email campaigns.

Conclusion

Explainer videos are a powerful tool for businesses to communicate clearly, engage audiences, and drive results. By understanding the different styles, using the right tools, and following proven tips, you can create videos that inform, entertain, and convert.

Investing in explainer videos not only boosts your marketing efforts but also strengthens your brand presence in a competitive digital landscape.